"What does it look like?" Maybe Peter's reacting a little harshly but - that's definitely Goblin-esque technology. If whoever this guy is didn't model it after the Goblin it was a damn huge coincidence. Peter was used to the 'tributes' to certain villains, poor shadow replacements in their place - now that he's close enough to see it's not actually Norman, he's going to guess it's a knockoff. "Giving you the talking to you clearly need, bucko. I'm not doing this again with a freaking copycat."

"Now get down here before I have to kick your ass - "

This guy wasn't even a good supervillain, and Peter cut off his train of thought to deal with redirecting them. He shot another line of webbing to a building, yanking on the glider as he swung the opposite direction. It should be enough to get them off the collision course with the billboard, although it's a close call and seriously he did not sign up for this.

"I have had it with these motherfucking goblins in this motherfucking neighborhood!" Bad snark covering up real pain: check.